Efrat has always been passionate about developing new concepts and bringing ideas to life. After receiving an award during her service at the IDF for successfully managing a war room under extreme conditions, she realized she shines under pressure and thrives in a fast-paced, busy environment.

Over the course of her career, Efrat worked as a product manager in the consumer electronics field. She has been involved in founding several startups and sold her first patent to a leading conglomerate. When she’s not busy hosting one of her famous themed parties, you can find Efrat crafting, designing and even carpentering.