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Coca-Cola Founders

Tel Aviv

Efrat Barit

“Seek out for advice, but always follow your instincts.”

Efrat has always been passionate about developing new concepts and bringing ideas to life. After receiving an award during her service at the IDF for successfully managing a war room under extreme conditions, she realized she shines under pressure and thrives in a fast-paced, busy environment.

Over the course of her career, Efrat worked as a product manager in the consumer electronics field. She has been involved in founding several startups and sold her first patent to a leading conglomerate. When she’s not busy hosting one of her famous themed parties, you can find Efrat crafting, designing and even carpentering.

Efrat has always been passionate about developing new concepts and bringing ideas to life. After receiving an award during her service at the IDF for successfully managing a war room under extreme conditions, she realized she shines unde… more




Stealth Mode


What is the problem?

How can we better measure the effectiveness of our in-store displays and POS marketing to maximize impact for both our retail partners and also the Coca-Cola System?

What is the “billion dollar” Coca-Cola opportunity?

By knowing the most effecting in-store presence, we can improve our marketing to improve sales both for our retail customers and our own business.